WHAT WE DO
DEVELOPMENT
With years of experience and proven successes in the international content market, Binky develops must see formats! Original, funny, smart, exciting, moving or bizarre.
We have a unique approach for each format. Some of our formats will be produced by Binky for our clients and some will be commissioned by channels and broadcasters or are created in collaboration with third parties. We will explore and walk on any road to secure a home for a format we believe in.
TELEVISION
Binky produces premium content for the leading Dutch TV channels, and our public and commercial broadcasters. Infotainment, factual, entertainment or shiny floors, we can do it all and always ensure we put quality of content and production value first.
We believe in making that extra shot to tell our stories, add some serious love and top it all of with the best people in the business. Creating the best TV experience for everyone is what we do and love best. And we will continue to do so, as we truly believe high class television content is here to stay!
ONLINE VIDEO
Spicy, pocket sized formats. Online video content is a different ballgame. The online universe (with many touching points and crossovers with the linear world of TV) has its own set of rules, pace and budgets. Our general approach is no different however: original ideas, strong storytelling and spiffy productions. Tailored to suit any specific target audience or platform.
ABOUT US
Maarten Bartstra and Willem van Thiel have worked and played together for most of their lives, either side by side on the same projects or rooting for each other’s solo endeavors. Friendship, trust and professionalism are the core foundations of the Binky philosophy!
Maarten is a born producer. After many years as director of productions at Blue Circle (FremantleMedia NL), Maarten knows how to organize and move everything and everyone. Willem is the creative heart and soul of the company. His career has spanned years as head of the format and program development at BNNVARA and as a senior creative at Endemol and Blue Circle. Willem and Maarten have set up and created hit content formats such as Heel Holland Bakt, De Kwis, #BOOS, RTL Boulevard, Holland's Got Talent and the S.P.E.L.-Show.
Apart from being experienced, Maarten and Willem are smart and swift movers, easygoing and some might say they are way too nice. But nice talented guys gravitate towards other good people in the business in the Benelux, resulting in lasting professional relationships based on trust and driven by the shared love of good content.
PORTFOLIO
EVENBLIJ MAAKT VRIENDEN S1
NPO1 – 5 episodes
Personality show in which Frank Evenblij sets off with famous Dutch people and international stars. Such as singer André Hazes, minister Carola Schouten, Sting, morning jock Edwin Evers and thriller writer Jo Nesbø.
OP WEG NAAR DE OUDEJAARSCONFERENCE 2018
NPO1 – special
A historical overview and a festive preview of the Dutch phenomenon of the New Year's Eve cabaret show. With Youp van ‘t Hek, Herman Finkers, Claudia de Breij, Jan Jaap van der Wal and Erik van Muiswinkel, and others.
SINTERKLAAS WIE KENT HEM NIET?!
NPO1 – studio event
Large primetime game show on December 5th in which famous Dutch people compete for the favors of children's friend Sinterklaas. With Dieuwertje Blok, the 'real' Sinterklaas, Niels van der Laan & Frank Evenblij.
BUREAU SPORT:
HET WK DAKLOZEN 2019
NPO1 – 4 episodes
Documentary series focusing on our national team of homeless football players on their way to The Homeless World Cup in Cardiff. A touching and uplifting story about winning and loosing, in sports and real life.
HEERLIJK AVONDJE VOOR SINTERKLAAS
NPO1 - location event
Large primtetime suprise show from the Railway Museum in Utrecht in which Dutch celebrities celebrate children's friend Sinterklaas. Starring Dieuwertje Blok, Niels van der Laan, Frank Evenblij and of course the good old man himself.
EVENBLIJ MAAKT VRIENDEN S2
NPO1 – 4 episodes
The second season of the personality show of Frank Evenblij. Aired in January 2020. This series includes famous athlete Dafne Schippers, singer/songwriter Guus Meeuwis, author Ilja Pfeijffer and football father & son, Danny & Daley Blind.
CONTACT
Europalaan 20
3526 KS Utrecht
The Netherlands
Willem van Thiel
+31-611340077
Maarten Bartstra
+31-628945621